The UK’s primary sports broadcaster, Sky Sports, has lost broadcasting rights of the PGA Championship, according to The Guardian.
Sky Sports has recently announced the launch of a golf-specific channel – a first for the UK – but just days later has reportedly lost its rights to the year’s final major, leaving the nation without coverage of the event.
The broadcaster currently has full coverage of the golfing calendar, including both the PGA and European tours as well as the three remaining majors, but has lost its rights to the PGA Championship this year as a 10-year deal with the PGA of America has come to an end.
“We had a good partnership with Sky but the 2017 US PGA Championship will not be on Sky,” Jeff Price, PGA of America’s chief commercial officer, said.
“It was a multi-year deal that was up. Ultimately one of the key things for us is scale of distribution and obviously with all the new platforms that consumers are engaging with, we want to make sure we reach all of them,” he added.
It is understood that the partnership has broken down as the PGA of America want to explore other broadcasting avenues, including social media.
Only time will tell whether a method will emerge for British golf fans to watch the championship at Quail Hollow Club in the middle of August.